Growth Marketing Manager Interview Scorecard

Who this scorecard is for

For hiring managers, growth leads, and recruiters interviewing mid-to-senior Growth Marketing Managers. Use it to structure interviews, calibrate expectations, and compare candidates objectively.

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See what the Growth Marketing Manager Interview Scorecard looks like before you download it.

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How to use and calibrate

• Pick the level (Junior, Mid, Senior, or Staff) and adjust anchor examples accordingly.
• Use the quick checklist during the call; fill the rubric within 30 minutes after.
• Or use ZYTHR to transcribe the interview and automatically fill in the scorecard live.
• Run monthly calibration with sample candidate answers to align expectations.
• Average across interviewers; avoid single-signal decisions.

Detailed rubric with anchor behaviors

Growth Strategy

• 1–2: Cannot define target growth metrics or prioritize initiatives; proposals lack measurable goals.
• 3: Defines clear growth goals and a logical prioritization of tactics tied to metrics.
• 4: Creates multi-quarter growth plans with clear KPIs, trade-offs, and resource needs.
• 5: Anticipates market shifts, sets a visionary roadmap, and re-prioritizes to maximize long-term revenue.

Channel Acquisition

• 1–2: Limited channel knowledge; cannot explain acquisition mechanics or past performance.
• 3: Manages core channels with steady execution and basic optimizations.
• 4: Designs and runs multi-channel campaigns tailored to segments and creatives.
• 5: Discovers and scales new high-ROI channels and consistently outperforms benchmarks.

Experimentation & A/B Testing

• 1–2: Rarely runs experiments or uses improper controls and unclear hypotheses.
• 3: Designs experiments with clear hypotheses, tracking, and basic statistical checks.
• 4: Runs high-velocity tests, interprets results, and reliably implements winners.
• 5: Builds a systematic experiment program that drives sustained conversion lifts and learning.

Data & Analytics

• 1–2: Cannot query analytics or misreads basic funnel metrics.
• 3: Uses analytics tools to extract insights, track funnels, and monitor KPIs.
• 4: Builds dashboards, segments users, and ties actions to CAC and LTV.
• 5: Creates attribution and predictive models that guide strategic growth decisions.

Technical Implementation

• 1–2: Cannot explain tracking, tagging, or campaign setup; breaks implementations.
• 3: Manages GTM, tags, and integrations with engineering support.
• 4: Owns tracking plan, ensures data quality, and configures marketing automations.
• 5: Implements scalable event taxonomy and end-to-end automations with minimal engineering help.

Cross-functional Collaboration

• 1–2: Poor stakeholder communication leading to delays or rework.
• 3: Coordinates with product, design, and sales to execute campaigns.
• 4: Leads cross-functional launches, aligns priorities, and resolves trade-offs.
• 5: Influences roadmap, secures resources, and drives company-wide adoption of growth initiatives.

Budget & ROI Management

• 1–2: Loses track of spend and cannot explain CAC or ROI.
• 3: Manages budgets, forecasts spend, and monitors return metrics.
• 4: Optimizes channel mix to improve CAC and ROAS within targets.
• 5: Dynamically reallocates budget to maximize cohort LTV and reduce payback period.

Scoring and weighting

Default weights (adjust per role):

Final score = weighted average across dimensions. Require at least two “4+” signals for Senior+ roles.

Complete Examples

Growth Marketing Manager Scorecard — Great Candidate

Growth Marketing Manager Scorecard — Good Candidate

Growth Marketing Manager Scorecard — No-Fit Candidate

Recruiter FAQs about this scorecard