Betts Connect + Greenhouse Integration Guide: Accelerate Revenue Hiring
Titus Juenemann •
September 17, 2024
TL;DR
The Betts Connect + Greenhouse integration routes curated, KPI-rich revenue candidates directly into your ATS, reducing screening time and improving interview quality through features like JIT Talent, candidate metadata, and former-recruiter CSM support. This guide covers who should adopt the integration, implementation steps, measurable benefits, best practices, and metrics to track. In short, the integration accelerates time-to-hire for revenue roles and improves candidate-to-offer conversion when configured and tracked correctly.
Betts Connect integrates with Greenhouse to bring Betts’s curated go-to-market talent pool directly into your ATS, streamlining candidate discovery, profile delivery, and interview scheduling. The integration syncs candidate records, preserves evaluation history, and reduces duplicate screening work so hiring teams can focus on interviewing high-fit revenue-generating candidates rather than filtering unqualified resumes. This article explains how the integration works, who benefits most, implementation and tracking considerations, and practical steps to get measurable time and quality gains from combining Betts Connect with Greenhouse.
How the integration works: When you find a candidate in Betts Connect, you can push their profile into Greenhouse as a candidate record with source metadata, role fit score, and key KPIs (quota, ARR, territory). The integration supports two-way status updates—Greenhouse interview stages can map back to Betts for reporting and guaranteed interview fulfillment (JIT Talent). Calendar links and interview feedback fields are preserved to keep interview workflows intact.
Who should consider Betts Connect + Greenhouse
- Scaling Sales Teams Companies rapidly expanding revenue headcount (1–1000+ sales reps) that need predictable pipelines of experienced sellers with quota and deal-size experience.
- Enterprise Revenue Recruiting Large orgs with regional quotas that want an always-active, filtered talent pool to reduce sourcing lead time and increase fill rates.
- High-Volume Hiring Programs Teams using bulk interview blocks or hiring plans (JIT Talent) that need reliable candidate flow and simplified interview scheduling within Greenhouse.
- Hiring Managers Seeking Quality Revenue leaders who want pre-vetted, KPI-documented profiles to cut early-stage screening and focus interviews on performance signals.
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| Name | Score | Stage |
|---|---|---|
| Oliver Elderberry |
9
|
Recruiter Screen |
| Isabella Honeydew |
8
|
Recruiter Screen |
| Cher Cherry |
7
|
Recruiter Screen |
| Sophia Date |
4
|
Not a fit |
| Emma Banana |
3
|
Not a fit |
| Liam Plum |
2
|
Not a fit |
Core features mapped to recruiter outcomes
| Betts Connect Feature | Recruiter / Hiring Outcome |
|---|---|
| Filtered candidate pool (deal sizes, quotas, KPIs) | Faster shortlists and fewer unqualified screens |
| Candidate push to Greenhouse with source metadata | Accurate sourcing attribution and pipeline visibility |
| JIT Talent (blocks of guaranteed interviews) | Predictable interview cadence and reduced time-to-hire |
| CSM support from former recruiters | Faster onboarding to best practices and higher platform adoption |
Key measurable benefits
- Time savings Less time spent screening basic qualifications—Betts surfaces candidates who already meet core revenue role requirements.
- Higher interview-to-offer rates Profiles include relevant performance signals, improving first-interview quality and offer ratios.
- Predictability JIT Talent and curated pools reduce variability in candidate flow for quota-facing roles.
- Cleaner ATS data Source metadata and mapped fields reduce manual data entry and duplicate records in Greenhouse.
Typical workflow after integration: A recruiter filters Betts Connect by KPIs and role-fit, selects candidate profiles, and pushes chosen candidates into Greenhouse. Greenhouse automatically creates candidate records with notes and interview-stage mappings. Recruiters schedule interviews, collect feedback in Greenhouse, and update stages; those updates can be visible in Betts Connect for JIT fulfillment metrics and partner reporting. This workflow eliminates manual CSV exports and reduces copy/paste errors.
JIT Talent explained: JIT (Just-in-Time) Talent allows hiring teams to purchase blocks of guaranteed interviews—useful for surge hiring or predictable pipeline needs. Example: a company buying 50 guaranteed initial interviews for a regional SDR rollout receives curated candidates scheduled into Greenhouse, enabling the talent team to complete screening and interviewing within a set timeframe.
Role of Betts Connect CSMs: Customer Success Managers on the Betts side are former recruiters who provide implementation guidance, help map fields to Greenhouse stages, advise on sourcing filters (quota, deal size, vertical), and recommend interview templates. Their recruiting background shortens ramp time and improves platform configuration for measurable outcomes.
Implementation checklist & typical timeline
| Step | Typical time to complete |
|---|---|
| Account setup and Greenhouse API key exchange | 1–3 days |
| Field mapping (roles, stages, source tags) | 2–5 days |
| Pilot batch and feedback loop (10–50 candidates) | 1–2 weeks |
| Scale configuration (JIT blocks, reporting dashboards) | 1–2 weeks |
Metrics to track after launch
- Time-to-fill Measure change in days from requisition open to offer acceptance for roles sourced via Betts vs. other sources.
- Interview-to-offer ratio Track whether interview quality improves when candidates come from Betts Connect.
- Source attribution accuracy Confirm Greenhouse source tags are present and consistent to enable ROI analysis.
- Pipeline conversion by stage Compare conversion rates at each stage for Betts-sourced candidates to baseline.
Common questions about the integration
Q: Does Betts Connect require a partner implementation fee for Greenhouse?
A: No—based on available information there is no partner implementation fee. Implementation focuses on API key exchange and field mapping.
Q: Can I preserve candidate KPIs in Greenhouse?
A: Yes—key KPI fields (quota, deal size, territory) can be passed as profile metadata so hiring managers see performance signals inside the ATS.
Q: How does JIT Talent interact with Greenhouse scheduling?
A: Betts schedules candidate interviews and pushes calendar invites into Greenhouse workflows, enabling consistent interview flow for purchased interview blocks.
Q: What level of support can I expect from Betts?
A: Betts Connect provides CSMs (former recruiters) to assist with onboarding, configuration, and optimization to meet hiring goals.
Best practices to maximize ROI: Start with a short pilot of 10–50 profiles for a single region and role to validate fit and calibration. Map Greenhouse stages to Betts outcomes (e.g., ‘Phone Screen’ = initial JIT interview) to track conversion. Use consistent source tags for reporting, and involve hiring managers early so profiles arrive with the right KPIs visible. Finally, iterate on filter settings (quota, deal size, vertical) until you hit a consistent interview-to-offer improvement.
Security and compliance considerations: Betts Connect provides its privacy policy and integrates with Greenhouse via standard API patterns. Ensure your security team reviews data flows and that candidate consent and privacy preferences are honored. Map the data fields you intend to pass and confirm retention policies align with company standards.
Betts Connect + Greenhouse vs other approaches
| Approach | Typical pros and cons |
|---|---|
| Betts Connect integrated with Greenhouse | Pros: Curated profiles, KPI visibility, JIT interview blocks, lower screening time. Cons: Annual fee and configuration time. |
| In-house sourcing + Greenhouse only | Pros: Full control, no external fees. Cons: Higher sourcing overhead, longer time-to-fill for senior revenue roles. |
| Traditional agency / contingent search | Pros: Expert search for niche roles. Cons: Higher cost-per-hire and slower throughput for bulk hiring. |
Cost considerations and billing model notes: Betts Connect typically charges an affordable annual fee for platform access and offers JIT Talent as a purchaseable block of guaranteed interviews. There’s no requirement for a partner implementation fee, but account-specific customizations or enterprise agreements can affect pricing. Evaluate expected time-to-fill reductions and hire velocity improvements when modeling ROI.
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