Cruit Referral Integration for ATS: Mobile-First Referrals, Attribution, and Analytics
Titus Juenemann •
May 27, 2025
TL;DR
The Cruit integration for Greenhouse connects a branded, mobile-first referral ecosystem to Greenhouse ATS so referrals flow in with full attribution, status synchronization, and analytics. It’s well-suited to organizations of all sizes operating across major regions; benefits include higher referral throughput, lower cost-per-hire, and faster time-to-fill. Implementation involves API mapping, webhook setup, and dashboard consolidation—track referral conversion, time-to-fill, and cost-per-hire to measure impact. Conclusion: pairing Cruit’s referral reach with an ATS like Greenhouse streamlines sourcing and tracking; adding an AI resume screener such as ZYTHR amplifies value by speeding candidate review and improving shortlist quality.
The Cruit integration for Greenhouse connects a mobile-first referral platform with the Greenhouse ATS so companies can convert employee and external networks into consistent, trackable applicant channels. This article explains how the integration works, who benefits most, and the measurable outcomes you can expect. You’ll find practical configuration notes, example workflows, recommended KPIs, and implementation considerations for HR and TA teams evaluating Cruit with Greenhouse. Read on for concrete steps to reduce cost-per-hire and increase referral throughput while keeping Greenhouse as the system of record.
Technical overview: Cruit provides two companion apps (a fully branded In-House app and a Public app) plus an HR Dashboard. The Greenhouse integration synchronizes job listings, candidate records, and referral source metadata so referred applicants flow into Greenhouse with referral attribution and stage updates preserved. Integration uses standard APIs and webhook events to push candidate status and pull job inventories.
Core features enabled by the Cruit–Greenhouse integration
- Referral attribution preserved Candidates referred via Cruit arrive in Greenhouse with source tags, referrer IDs, and campaign metadata for accurate measurement and rewards fulfillment.
- Job sync and visibility Open jobs from Greenhouse are automatically posted in the Cruit apps, ensuring employees share current roles without manual updates.
- Status and stage updates Interview-stage progress in Greenhouse is relayed back to Cruit so referrers see reward triggers and status in real time.
- Self-apply and external reach Cruit’s In-House and Public apps allow candidates to self-apply; applicants still enter Greenhouse and follow the hiring pipeline.
- HR analytics Cruit’s Dashboard provides conversion funnels and engagement metrics; combined with Greenhouse data you get cohort-level performance insights.
AI resume screener for Greenhouse
ZYTHR scores every applicant automatically and surfaces the strongest candidates based on your criteria.
- Automatically screens every inbound applicant.
- See clear scores and reasons for each candidate.
- Supports recruiter judgment instead of replacing it.
- Creates a shortlist so teams spend time where it matters.
| Name | Score | Stage |
|---|---|---|
| Oliver Elderberry |
9
|
Recruiter Screen |
| Isabella Honeydew |
8
|
Recruiter Screen |
| Cher Cherry |
7
|
Recruiter Screen |
| Sophia Date |
4
|
Not a fit |
| Emma Banana |
3
|
Not a fit |
| Liam Plum |
2
|
Not a fit |
Workflow: Before vs After Cruit–Greenhouse integration
| Process Step | Before Integration | After Integration |
|---|---|---|
| Job distribution | Manual emails, intranet posts, or static referral forms | Automated job sync from Greenhouse to Cruit apps |
| Referral capture | Emails or spreadsheets; poor attribution | Structured candidate submission with referrer IDs and mobile-friendly apply |
| Tracking & rewards | Manual verification and delayed communications | Automated stage-based reward triggers and real-time notifications |
| Reporting | Siloed data across tools | Consolidated analytics using Cruit Dashboard + Greenhouse as source of truth |
Who should consider this integration: mid-market and enterprise organizations that rely on employee networks to meet hiring goals. Cruit supports firms across company sizes (1-100 up to 10,000+) and major regions (North America, EMEA, APAC, South America), which makes it suitable for global TA teams that need multi-region referral sourcing.
Operational benefits hiring teams will see
- Higher-quality pipeline Referrals are often better matched to role fit; preserving source metadata in Greenhouse lets teams measure conversion rates by referrer and campaign.
- Lower cost-per-hire Centralizing referral activity and automating rewards reduces reliance on paid sourcing channels and lowers acquisition cost per hire.
- Faster time-to-fill Mobile-first sharing and self-apply remove friction for candidates, accelerating the application-to-screen timeline.
- Improved engagement Branded In-House apps, gamification and a built-in rewards store increase participation and referral frequency.
Implementation snapshot: Cruit’s integration requires API connectivity to Greenhouse and configuration in both platforms. There is no partner implementation fee listed — standard setup involves job feed mapping, field mapping for referral metadata, and webhook subscriptions for status updates. Cruit supports many languages and localized configuration, and provides a Developer page plus a Greenhouse support page for technical references.
Regions, company sizes and language coverage
| Category | Details |
|---|---|
| Regions | North America, EMEA, APAC, South America |
| Company sizes | Small (1-100), Mid (101-1,000), Large (1,001-10,000), Enterprise (10,000+) |
| Languages | English, Spanish, French, German, Italian, Portuguese, Dutch, Scandinavian and many more (see product languages list) |
Common technical and operational questions
Q: How are referred candidates mapped into Greenhouse?
A: Cruit pushes candidates via API with a referral source field, referrer ID, and campaign tags. Mapping occurs during setup and can be customized to match Greenhouse custom fields.
Q: Does Cruit update candidate stages in Greenhouse?
A: Yes — stage and interview events in Greenhouse can trigger status updates back to Cruit so referrers receive progress notifications and rewards are issued correctly.
Q: Is candidate data stored in both systems?
A: Greenhouse remains the system of record for candidate profiles; Cruit retains referral metadata and engagement logs. Data residency and privacy are configurable via Cruit’s privacy settings.
Analytics and use of insights: Combine Cruit’s HR Dashboard metrics (shares, referral conversion, active referrers, reward redemptions) with Greenhouse ATS metrics (interview-to-offer, source-to-hire) to build a composite view of referral program ROI. Create dashboards showing referrer cohorts, time-lag between share and application, and campaign lift against baseline sourcing channels.
Best practices to maximize value from the integration
- Map fields intentionally Define which Greenhouse fields will carry referral metadata before going live to ensure consistent reporting.
- Use stage-based rewards Trigger incentives at meaningful milestones (screen, interview, offer) rather than just hire to keep referrers engaged.
- Promote mobile-first engagement Leverage Cruit’s mobile apps and gamification to drive habitual sharing; mobile ease increases participation rates.
- Run targeted referral campaigns Segment jobs by business unit or location and run focused campaigns with tailored rewards and communications.
Example end-to-end referral workflow: An employee opens the Cruit In-House app, spots a synced Greenhouse job, and shares it to their network. A candidate applies via the Cruit Public app and is pushed into Greenhouse with referrer metadata. Recruiters screen the candidate using Greenhouse workflows; interview stage changes trigger notifications and reward actions back in Cruit, and both systems record conversion metrics for analytics.
KPIs to track after deployment (recommended benchmarks)
| KPI | Description & Suggested Target |
|---|---|
| Referral application rate | Percentage of shared jobs that result in applications — target depends on role but aim for measurable month-over-month increase |
| Referral-to-hire conversion | Hires from referrals divided by referral applicants — track by referrer cohort to identify top performers |
| Cost-per-hire (CPH) | Total sourcing cost allocated to referral channel — expect downward movement as referral volume increases |
| Time-to-fill (referrals) | Average calendar days from application to offer for referred candidates — target shorter than external channels |
Troubleshooting and maintenance tips
Q: What if job sync stops updating?
A: Check API credentials and webhook health in both platforms; most interruptions are due to expired tokens or schema changes and are resolved by reauthorizing the connection.
Q: How do I audit reward disbursements?
A: Use Cruit’s reward logs in combination with Greenhouse stage history to reconcile payouts; export transaction logs monthly for audit trails.
Q: How often should mappings be reviewed?
A: Review field mappings and campaign tags quarterly or after any major Greenhouse configuration change to prevent data drift.
Speed up referral hiring with smarter resume screening
Combine Cruit-driven referral volume with ZYTHR’s AI resume screening to quickly surface the best referred candidates in Greenhouse. ZYTHR reduces manual review time and improves shortlist accuracy so your recruiters act faster on high-value referrals—try a demo to see time and cost savings.